Personalising product discovery
Built a predictive discovery engine that improved cross-sell CTR by 4% and added ~₹15Cr in annualized revenue.
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I turn messy consumer journeys into growth across onboarding, activation, discovery and cross-sell.
Over the last 7 years, I’ve worked across consumer tech and fintech. Most recently at Angel One, I lead login, activation, and cross-sell charters where I built a new revenue line from 0 to ~₹15Cr ARR. I’m now looking for my next opportunity. I’m especially drawn to problems that are still a little messy, where understanding people matters as much as building the product. I’m also spending a lot of time exploring how we build software with AI.
See what I’m doing nowSelected work
Fixing the first-login experience
Re-sequenced the login flow and simplified authentication, improving 7-day first login success from 88.6% to 95.5%.
Referral program at scale
Grew referral conversion from 14% to 22% by redesigning the experience and incentive structure.
Journey from 5M to 30M users
Drove 70% YoY user growth across 40+ campaigns and cut campaign execution time from 14 days to 3 by building an internal automation tool.
What I’ve built
Voice AI Agent
Built a voice agent for debt collections and wrote the evaluation framework.
Snackbar
A personal journal for the cafes and restaurants I visit.
Portfolio Analyzer
An agent that analyses investment portfolios and shares insights.
Hotline
A RAG-based “Virtual Board of Directors” for product builders and founders.
How I think
Experience
Angel One
Product Manager
OneCard
Product Manager
SaaSBoomi
Growth & Community
Internshala
Senior Marketing Manager